 | | SCOTIABANK CARIBANA RECEIVES TOP HONORS AT FEO AWARDS | | | 03/30/2010 | | | Scotiabank Caribana was recognized as "TOP 100 Festivals," "Festival of Distinction" and also won an individual award for "Best Virtual Marketing Campaign" during the 2010 Festivals and Events Ontario Conference. The Virtual Marketing Campaign, which included social media, viral marketing and contesting, took top honors in the over $500,000 budget category. The "Feel De Vibe" contest gave participants the chance to enter to win fabulous prizes, including an all expense paid Caribbean Vacation to the SuperClubs destination of choice. The contest, which ran simultaneously on CTV, CFRB, Online and the Toronto Sun, received over 10,000 entries in just two weeks. The highlight of the Virtual marketing campaign was a viral video series also title "Feel De Vibe" which aired weekly on a customized youtube channel "SBCTV." Every week, host Naomi Cowan took viewers behind the scenes of all things Caribana, including interviews, exclusives and never before seen footage. The series received over 30,000 visitors during the 2009 festival. |
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